ABSTRACT
Enterprise upgrading strategy is related to investment decisions by MSMEs as investors, closely related to the sustainable development of business. This research aims to identify determinants upgrading, the risks faced and the performance of Agribusiness MSMEs in Palu, and also the influence of determinants upgrading on the performance of Agribusiness MSMEs in Palu during the COVID-19 pandemic. The response of the research on the characteristics of entrepreneurs earned an average of 4.04. It means that the characteristics of entrepreneurs include the "GOOD” category. Other while the response for company characteristics earned an average of 4.41, which gives the meaning of employer characteristics including the "VERY GOOD” category. The response for business and social networks, gained an average of 4.43, entering the category of "VERY GOOD” and last the response to risk earned an average of 3.04 including the "MEDIUM” category. The constant value (α) has a value of -5,633 which means that if the characteristics of entrepreneurs (X1), company characteristics (X2), business and social networks (X3), and business environment (X4) are equal to zero (0), then agribusiness MSMEs will be decreased. The results of the analysis of business characteristic variables (X1), corporate characteristics (X2), business and social activities (X3), and business environment (X4) partially have a significant effect on the performance of Agribusiness MSMEs.